MoneyID / Brand guidelines

MoneyID brand guidelines

Everything you need to show MoneyID clearly and consistently.

Download brand kitZIP · 406 KB · 2026-10-27

Kit
2026-10-27
Contents
  1. Primary logo: the MoneyID wordmark
  2. ID icon
  3. The MoneyID palette
  4. Typography
  5. Using the brand
  6. Need something that isn’t here?
MoneyID wordmark, dark background version

Primary logo: the MoneyID wordmark

There are two versions with identical lettering. Only the colors change, depending on the background.

Color rule, approved October 25, 2026
BackgroundGround“Money”“ID”
LightPaper #F7F9FAInk #0B1F33Cobalt #2D6CDF
DarkInk #0B1F33Paper #F7F9FAID Blue #4E7EFD
MoneyID wordmark, light background version
Light backgroundSVGPNG 1796 × 435PNG 3592 × 870
MoneyID wordmark, dark background version
Dark backgroundSVGPNG 1796 × 435PNG 3592 × 870

ID icon

For browser tabs and iOS home screens only. It uses the ID letters from the wordmark in ID Blue on Ink.

MoneyID favicon32px
MoneyID favicon32px
MoneyID iOS home screen icon
iOS home screen · 180 × 180 · iOS applies its own corner mask
FileSizeBackgroundUse
favicon.svgVectorTransparent cornersBrowser tabs
icon-32.png32 × 32Transparent cornersBrowser tabs
apple-touch-icon.png180 × 180Full square, opaqueiOS home screen

The MoneyID palette

Digital values. Print values will be defined separately.

Logo colors

  • Ink
    HEX
    #0B1F33
    RGB
    11, 31, 51
    Logo useMoney on light backgrounds; dark background for the wordmark and ID icon.
  • Cobalt
    HEX
    #2D6CDF
    RGB
    45, 108, 223
    Logo useID on light backgrounds.
  • ID Blue
    HEX
    #4E7EFD
    RGB
    78, 126, 253
    Logo useID on dark backgrounds and in the ID icon.
  • Paper
    HEX
    #F7F9FA
    RGB
    247, 249, 250
    Logo useMoney on dark backgrounds; light background for the wordmark.

Typography

MoneyID uses two typefaces. Inter for headings and reading text. IBM Plex Mono for codes, identifiers and short labels. Both are free under the SIL Open Font License.

Using the brand

  • Write the name as MoneyID: one word, with a capital M, I and D. In running text, type MoneyID rather than inserting the wordmark.
  • Use the files as supplied. Don’t recolor, stretch, crop, rotate, outline, add effects to or redraw the wordmark or the ID icon.
  • Use the light-background version on Paper and the dark-background version on Ink.
  • Use the ID icon only for browser tabs and iOS home screens, not as a standalone logo.

Need something that isn’t here?

Email us and we’ll help you use the brand the right way.

contact@moneyid.app

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